About Us

Be Craftful is a craft and retail store for children and their families to create, gift and giggle. Designed for families on the go that need last minute gifts, want something extra special and personalized or just need to regroup, unwind and create! Various workshops and themed projects are offered in the craft-pit and the only mess visitors need to worry about cleaning, is their clothes. Friends can get creative in our retail boutique by choosing from a selection of to-go craft kits and for those with a little less time… our staff can put together customized baskets for vacations, care packages and much more. There is always something perfect to personalize or give as-is in the boutique or on the online site.


Fanwood residents Demian and Amy opened Be Craftful with their daughter in mind. After running out of town before birthday parties for last minute presents and always wishing there was a place in town to take their daughter, they finally decided to wait no more. The most important thing to them is that when you leave Be Craftful, you’re giggling!   With a background in Education, Amy nows runs the business and has several accolades such as being honored as the 2015 Woman of Excellence for Entrepreneurship in Union County.

Create – choose from one of our workshops or themed pit events, make a mess to leave behind and bring home something fabulous!

Gift – Select a packaged item, make an item in the pit, customize a basket or choose a personalized item. There are so many possibilities!

Giggle – Is our only requirement. Have fun!